As most business owners, you probably heard of the benefits SEO can provide for most businesses.
You probably understand how important it is to grow your business online.
With all that in mind, you might still wonder if you could truly benefit from SEO if you aren’t actively seeking SEO traffic currently. So, what is an SEO company?
SEO is quite complex. Browsing for an SEO agency can also be quite confusing since you won’t be able to tell a good agency from a bad one. With all the hype, it’s obvious most business owners have encountered many SEO agencies in the past.
Even if the agency talks about their service, what they do and what you can get from it, you might still find it hard to fully grasp what those companies do, especially with all the complex vocabulary.
Let me summarize what SEO companies do in a nutshell with this little diagram:
What do SEO Companies Offer?
SEO companies offer services that helps you optimize your search engine results which in turns helps you improve your visibility online.
Search engine optimization is about changing your website, its design, creating & optimizing your content and generating links back to make sure you appear in the search engine results.
The more optimized your website and content is, the more search engines like Google are likely to rank your website on the first pages of the search engine results (keywords or phrases relevant to your business) you are trying to appear for.
One of the biggest benefit to work with an SEO agency rather than having someone internally is that they have experience generating results for companies like yours.
SEO experts (not all of them) know what works and what doesn’t to make your brand appear in search engines such as Google, Bing or Yahoo.
Most SEO agency have a team of SEO experts that have a wide range of combined experiences. This combined experiences can be extremely valuable because they know exactly what to do to generate results efficiently.
SEO agencies generally provide a wide range of services, here are a few:
Website auditing
Tailored SEO strategy
Website speed optimization
Content marketing creation
In summary, they can help you create the right SEO strategy and then take care of implementing it for you. The best SEO agencies will work with you constantly to generate results. They will treat your business as their own, meaning they will be extremely dedicated to your business.
The goal of an SEO agency is to generate the best results based on your goals. Your goals could be generating a strong return on investment or gaining as much visibility as possible. The SEO team will be there to see your goal through.
How can they achieve such results? It’s a combined work of all their experience to make the right decisions and a relentless attitude to always find ways to improve & understand what worked and that didn’t.
At least, this is our attitude at K6 SEO Agency because we want you to get as much as possible from our work with you!
What are the true benefits of working with an SEO company?
Working with an SEO company has tons of benefits for your business because search engines are some of the most visited websites online which means you can gain a lot of visibility.
Here are the three most known ways an SEO company can help:
#1 – Improving Your Search Engine Results
With current knowledge, strategies and tools, an SEO company will be able to optimize your website to increase its authority on search engines.
The first step for an SEO agency is to do keyword research. This phase of the SEO process is really important because targeting the right keywords can attract the right audience to your website.
After this phase, they will also optimize your site architecture to let search engines crawl your website results. This means that the search engines will be able to see the pages on your website.
Your SEO company will be able to find which modifications are needed your site design & content to help your search engine rankings and help you implement those chances efficiently.
In summary, the higher you rank for your desired keyword, the more you will attract the right prospects who will have a high chance of becoming your customers.
#2 – Attracting The Right Target Audience
The goal of an SEO company is not to bring you any visibility, they want to target high intent keywords. High intent keywords are keywords your target audience might search that would signal that they are truly interested in what your company has to offer.
For instance, if at K6, we rank for “Facebook ads agency” rather than “Facebook sexy video”, we are much more likely to generate leads and sales from the first keyword than the second one.
This is what we call high intent keywords, keywords that are aligned with your products & services to bring relevant traffic.
In addition, as you bring more traffic to your website through the relevant keyword searches, you are much more likely to generate sales and leads. You could have 10,000 visitors through a low intent keyword and would make more money from 100 visitors with a high intent keyword.
According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.
Google is really good at showing to people what they are looking for. In other words, if you match your content with the intent of people, you will get a lot of quality traffic.
#3 – Trackable Results to Measure
Although the ranking for high intent keyword is the essence of SEO, it’s also important to know where results come from. It’s how we’re able to optimize and focus more on certain keywords overtime. SEO is easily trackable which can truly help you improve over time.
No matter what an SEO company has done in the past, your new SEO agency can help you generate strong results. In fact, you can ask your SEO company to send you a monthly report of the improvements in your ranking, the words you rank for and much more!
This can be extremely helpful to further understand what people search for when they want to learn more about your company.
By asking your SEO company for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business.
It’s important to ask your SEO company to give you such information because it provides a breakdown of your results. This gives you control in knowing if you are generating satisfying results for your brand. You might find traffic volumes, keyword rankings, traffic sources, revenue generated, and much more.
What are SEO Services?
SEO services are quite vast but they represent the process of optimizing the pages of your website and its backlinks to increase your search engine rankings.
The SEO company provides such services for his client to rank on the first page of the search engine results page (SERP) in order to generate traffic for relevant keywords to their products and services.
In such SEO services include not only the strategy of changing certain things on your website but also doing it for you in order to help you rank higher for your desired keywords.
Knowing what an SEO company is and the benefits of working with one, let’s talk about the services they offer in more specifics. What do SEO experts do?
The job of an SEO expert is to analyze your website ranking and one of your competitors to find the relevant keywords you should rank for.
They then help you make the necessary modifications to get you to generate traffic from the searches of those keywords. The best way to fully grasp what they do is to understand the services they usually offer.
#1 – Website Analysis & Audit
Most SEO companies will begin working with your company by doing an audit of your website and your current SEO rankings. This includes:
Looking at your site’s architecture to make sure it appears in the search engines
Figuring out for which keywords your website ranks for
Analyzing the speed of your website
And much more
This helps the SEO company determine the low hanging fruits of your current website’s ranking. Those low hanging fruits can be weaknesses or strengths.
For example, maybe your website is extremely slow, then they could turn your weakness into a strength. On the flip side, you could already rank well for a desirable high intent keyword and they could capitalize on that in their SEO strategy.
The final step of the SEO audit & analysis is to look at who your competitors are in terms of SEO and what their strategy is. This will them a good idea of what they can do rapidly to get you up to par and eventually gain better results than them.
In summary, by better understanding your business and its competitor’s SEO rankings, your SEO company will be able to create a strong & pandemic-proof SEO game plan & strategy.
#2 – SEO Game Plan & Strategy
After completing a strong deep-dive analysis as we call it at K6, your SEO company is ready to create an SEO game plan & strategy tailored to your needs and goals. The analysis and audit gave us a good understanding of which keywords to aim for and who your target market is.
A good SEO strategy can make huge different in delivering strong results based on your SEO campaign goal. Every company is different, it’s why it’s important to have SEO goals that fit exactly your type of business.
For example, an SEO agency like K6can have the goal of generating leads while an eCommerce brand might want to generate sales on their website directly.
Not only will your SEO game plan & strategy include your long term goals but it should also include the tactics that will be used to take your business from where it is to where it can be.
One word of advice, if your SEO company can’t explain in simple words what their strategy is, it’s probably because they aren’t quite qualified. Fully understanding an SEO concept means you should be able to make anyone understand the different concepts.
Having an SEO company that explains well what they are doing is extremely important to make sure you understand what is going on. It’s often a red sign because you want to feel like you are collaborating with the agency. You don’t want to feel left in the dark.
When it comes to SEO tools, there isn’t a lack of them. There are more than a hundred different tools that do similar things.
Based on your SEO game plan & strategy, your SEO company should guide you in the right direction in having the best tools in place to achieve your goals.
In these tools, you’ll find the following:
Keyword ranking
Backlink analysis
Organic traffic
Broken URL reports
And much more
These tools will allow your SEO company to make sure their SEO efforts are bringing the desired results. They will also make sure they don’t miss any interesting opportunity to generate even more results with low hanging fruits.
It will also be super valuable for you because you will be able to track the results and take a look at relevant insight to collaborate with your SEO company. The more dedicated you are to help us, the more we can help you!
A strong and experienced SEO company will guide you in the right direction when it comes to the hundreds of tools available based on your SEO goals. The most used are SEMrush, AHref and Serpstat.
With the right set of tools, your SEO strategy will be easily executed and your SEO campaign efficiently optimized!
#4 – Initial SEO Set Up
After having set up the right SEO tools, it’s time to do your initial SEO setup. This is where your SEO company will start working on executing the SEO game plan & strategy so you can start seeing direct results in your SEO campaign.
The initial set up is generally to resolve the main issues around your website in terms of SEO. In general, at K6, we find these to be the most common on-page optimization actions we take:
Minimizing your code if possible
Optimizing your website images
Making sure your website is mobile-friendly
Setting up your website architecture correctly
Making sure your website is connected to Google Analytics and Google Search Console
Finding the actual keywords they want to focus on initially for your SEO campaign
When it comes to off-page SEO strategies, since we have less control over them, your SEO company might work on this later on.
Off-page SEO includes mostly getting other websites with high authority to link back to your own website. Search engines like this because it shows that your website is an authoritative one.
Your SEO company should at least provide ideas and suggestions to improve your off-page SEO strategies such as tactics.
Your SEO company could also deliver a plan of action to make sure this part of your SEO strategy is tackled.
#5 – Constant SEO Optimization & Work
Once everything is set, it’s time to start watching the results pour in and keep optimizing. This is arguably the most important part of the work, the initial set up is important but it’s results are pouring in that SEO experts shine.
Furthermore, it’s important to keep in mind that search engines such as Google are constantly having algorithm updates. Having an SEO expert at your side can help you make sure you are constantly adapting to the changes in the SEO world.
An algorithm update can have small but also big impacts on businesses, it’s why it’s crucial to constantly adapt the strategy to what is happening. This would enable your business to stay compliant with the latest SEO update.
Your SEO company will give continuous efforts to make sure your website remains visible in search engines because SEO is dynamic world. Although it’s quite a reliable source of traffic, people’s searches change over time and constantly adapting your strategy can have a huge impact on your results.
Here’s a list of the services you might need to continue taking care of as you work with an SEO company:
Constant keyword research
Content marketing services
Link building
Constant website optimization
Changing your strategy based on the latest algorithmic updates
Which SEO Company Should You Work With?
This is the big question. Not all SEO companies are good, let alone great.
A lot of agencies take the easy road and just focus on closing a contract without delivering results. At K6, we’ve often picked up companies that were not treated well by other SEO companies to restore their faith in SEO companies.
It’s important to spend your time to talk to your SEO expert, try to gain more clarity on what they do and the strategy they want to take. The more you know, the better you are at taking decisions. It’s important to focus on the past results of the agency, but even more on the credibility of your SEO expert.
For example, one of our client had worked with an agency that used tons of spammy websites to give backlinks to our client’s website. This really harmed their SEO and we had to spend hours removing all those backlinks for them to see their rankings perform again.
You are probably wondering, but how do I choose a good agency if I can pick the wrong one and end up worst then when I started? It’s a good question.
Good SEO companies have generated results before either for them or for their clients. If an agency is doing their own SEO, then it’s a good sign they know what they are talking about.
Here’s a list of points to consider when choosing the right SEO company:
Tailored plan: having an SEO agency that has plans to pick from is a no go. Every business is different and every goal is different, it’s key to have an SEO company that listens to your needs and proposes a plan tailored to your own needs. This is also important because it shows that the agency has spent the time doing their research, understanding your business and your target audience.
Generated results: if the SEO company in question has testimonials, case studies, make sure to look at them. You can find such reviews on Clutch or even Google My Business.
In-house team: you should make sure your SEO company has its entire team in-house. A lot of agencies generally outsource their work to independent contractors in order to save money but at the risk of harming the quality of their work. At K6, we hire our people based on talent and not cost.
Opinion: this is interesting but arguably, good SEO experts have an opinion about any SEO subject you throw at them. If you talk about the latest Google algorithmic update and your expert can’t express how it impacted his strategy then you might be talking to the wrong person.
Of course, this is just a place to start when it comes to choosing the right SEO company. It’s also a question of trust and how well you relate to the person you are talking to. Business relationships can last a long time, it’s why choosing the right SEO expert to help you reach your goal should be something done well.
If your SEO company does not spend the time explaining to you what they do when you ask them, it might be a good time to look for another SEO agency that focuses on making your company collaborate with you.
Can SEO Generate More Revenue?
SEO is an amazing investment because it improves in the long run. It might take a few months before you start seeing results, but after this period your results most likely should go up if you work with the right SEO agency.
The key is hiring the right SEO agency with which you feel like you are working on a team. They spend the time to discuss with you about their strategy and are welcoming anything you see on your end.
SEO FAQ From K6
I decided to list a few frequently asked questions we get at K6in case you wanted more brief information:
1. What is an SEO Company?
SEO is about modifying your website, it’s content and generating backlinks in order to help you rank for desirable Google search.
As your SEO company works, you will start appearing on search engine page results (SERPs) which should help you gain more results.
2. Should I hire an SEO agency?
Yes, an SEO agency can help you save time and money to generate more revenue for your company faster than doing it yourself.
It’s important to keep in mind that every business has different SEO needs and goals and agencies can adapt efficiently to your business.
3. Do SEO companies actually work?
SEO companies generally deliver strong results to their client, but again, there are some agencies that aren’t really good just like in any business.
It all depends on your goals and the SEO company you end up hiring. SEO is a dynamic world that we follow constantly at K6 to deliver results to our clients.
4. How Much Do SEO Services Cost?
SEO services pricing varies wildly depending on what is included in your plan. It can start at $500 and go all the way up to multiple thousands.
The most important part to keep in mind is that SEO contracts should be of at least to a year to generate good results since it’s a continuous process. Feel free to request a proposal if you want our quote!
It’s Time To Take An SEO Decision
After reading this article, you should what an SEO company is, what they do and what are the benefits of working with a strong SEO agency. You’ve probably realized it’s quite important to choose an SEO agency that you trust!
At K6, we always recommend working with an SEO company rather than having someone in the house.
Why? Our SEO team has a lot of experience working on hundreds of projects. What’s more? We almost always cost less than you hiring someone in the house.
While hiring someone who has some technical knowledge of SEO and one or two experiences seems like a good bet, you won’t have the expertise of an entire SEO team supervising the work of that employee.
This is what you pay for when you hire an agency: the combined experience of multiple SEO experts for an affordable price and SEO services.
If you choose to work with an SEO company, we’d be honoured to talk to you to see what your needs are and how we can help your brand reach its goals. Our SEO experts at K6 will help you succeed with SEO.
Why Hire an SEO Company? – Why It’s Important for Business
For online businesses and eCommerce sites the list of requirements for running business is long.
Marketing by itself is filled with a huge selection of marketing types, strategies, and sub-categories that each offer a wide range of considerations.
Most people know about search engine optimization (or SEO) already, but they might not understand how important it can be for long term success.
So why hire an SEO company? Why is SEO important for your business’s website?
With so many other budgeting concerns for online businesses to think about, something like search optimization may get pushed to the back burner.
For online businesses in particular, balancing efforts across multiple channels means identifying which ones offer the best benefits and deciding how to improve on them – for everything from social media, to paid advertising, to email outreach and more.
The benefits of hiring an SEO company might not be as apparent when accounting for the time and effort involved, and when considering that sometimes the nature of search engines often means that it feels like a guessing game.
But for experts in SEO the benefits are very clear and the factors involved are much more apparent as well.
Because search engines like Google and Bing often modify their search algorithms, many companies are frustrated by the seemingly arbitrary shifts in traffic and loss of keyword rankings.
For websites that don’t know what they’re doing or for businesses that aren’t aware that they could be doing something wrong – SEO can feel like it’s not worth it.
So here’s why to hire an SEO agency.
The Numbers Speak for Themselves
Traffic that comes from internet searches represents an enormous percentage of online browsing.
Data compiled by BrightEdge found that search engine traffic (referred to as “organic” traffic) makes up 51% of all website traffic. Google alone gets 5.6 billion searches per day, making it a critical piece in the search funnel for how users get to what they need – this means it ends up accounting for more than 40% of revenue.
People use search to find what they need. It’s as simple as that.
The reason that SEO is still so important is that consumer behavior is still dictated by the prominence of search – Google (and to a much lesser extent Bing) are still the go-to resources for how web users find what they need.
Search engines are everywhere now – people perform searches on Google, Bing, Facebook, Amazon, Baidue, etc. all the time. These resources are so ingrained in web browsing behavior that they still easily represent the largest marketing channel in the world, as well as the type with the highest ROI.
In fact organic traffic is so important that 44% of companies now make SEO a part of their marketing strategy. They also discover that SEO offers the best return-on-investment out of any digital marketing strategy. In polling, 32% of marketers say that out of all their strategies, SEO offers the highest return on investment.
A Search Engine Journal poll found that this number could be even higher, with nearly 49% of responders claiming that SEO gave them the best overall ROI – more than email marketing, paid ads, or social media.
This because out of all the most popular marketing strategies, SEO is comparatively low cost, but has the potential for huge returns over time.
Here are some other reasons why SEO is important for websites: The first Google organic search results get as much as 32.5% of the average traffic share. Making page #1 rankings, and spot #1 positions highly desirable for any business.
Similarly, page #1 results claim as much as a 91% of the total average traffic share!
Searchers rarely want to go past the first page of results to find what they need, this means that businesses that are stuck on page 2 and beyond could be severely missing out.
One of the benefits of hiring an SEO company is that you can get a professional team to oversee this entire channel for you.
Because search optimization can be somewhat involved many companies prefer to have a team or an agency that can give one hundred percent of their time and effort on handling it.
SEO Companies Offer Better Expertise with Pro Strategies
An agency that specializes in search optimization is going to know better than you.
One reason why to hire an SEO company is because they’ll be able to exploit the best tools, resources, and strategies to keep up with the changing landscape of SEO. By outsourcing your efforts to an agency, you’ll be able to focus on other areas of your company.
SEO is also a fast-evolving industry. Search engines like Google and Bing are constantly rolling out new updates which sometimes leave businesses struggling to keep up.
In 2019 alone Google released 6 major updates to their search system, those were just the big ones, they normally implement small adjustments to their algorithm dozens of times per month.
SEO agencies can monitor Google news channels and SEO news forums to keep up with algorithm updates and their effect on search results.
Many agencies are able to watch their client’s site health to see if they’ve been hit by an algorithm update, and to give advice on how they can repair their site when needed.
The advantages of hiring an SEO agency means that they’re able to expertly optimize on-page elements including page meta-titles, meta-descriptions, internal site-links, and keyword density with strategies that are proven to work over time.
When done properly these results can help boost organic performance slowly but surely – and they often involve keyword research and content editing that can be time intensive and resource consuming for most business owners.
Instead of trying to optimize SEO on their own (and possibly making things worse) many choose to outsource the work. This is why SEO is important for business.
But when done right, an agency will be able to use your performance data to fine tune and adjust your campaign.
Grow Your Sales (Not Just Traffic)
Good SEO is about more than just traffic. By performing keyword research that focuses on industry language and searcher behavior, SEO agencies and digital marketing companies are able to focus on bringing in the right kind of traffic.
Being able to discover and target intent-driven keywords means gaining traffic specifically for people who know what they want and are ready to buy.
This is another reason why SEO is important for businesses who want to leverage their existing performance, professional SEO will help your brand to focus on keywords that gain you sales, and to ignore keywords that don’t.Learn more about: SEO agency vietnam